Photoshop and Deceptive Advertising: An Analysis of Blog Comments
نویسندگان
چکیده
منابع مشابه
Deceptive Advertising with Rational Buyers
We study a Bertrand game where two sellers supplying products of different and unverifiable qualities can outwit potential clients through their (costly) deceptive advertising. We characterize a class of pooling equilibria where sellers post the same price regardless of their quality and low quality ones deceive buyers. Although in these equilibria low quality goods are purchased with positive ...
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Since 2000, blogs have rapidly become a cyberspace phenomenon. The new medium has created a growing trend: blog advertising. Blogs offer unique advantages over other types of advertising, such as reader coverage and low cost. In addition, blogs generally contain customer comments, which new customers can use to evaluate the advertised products. As a result, blog advertising is very successful. ...
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ژورنال
عنوان ژورنال: Studies in Media and Communication
سال: 2015
ISSN: 2325-808X,2325-8071
DOI: 10.11114/smc.v3i1.841